DUBAI, UAE, Sept. 4, 2025 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, will present a full lineup of AI-powered innovations at IFA 2025 under the theme “AI Your Life.” From immersive entertainment and cinema brilliance to intuitive home living and climate-smart wellbeing, Hisense will showcase how AI transforms every scenario into seamless, personalised, and interactive experiences.
With strong momentum in the Middle East and Africa (MEA), Hisense’s showcase in Berlin reflects the brand’s commitment to bringing world-class innovations closer to the region’s consumers. As demand for large-screen viewing, energy-efficient appliances, and smart living solutions accelerates in the MEA region, the company’s IFA announcements highlight the technologies that will soon enhance everyday life across the region.
AI Your Vision: Where Every Frame Comes Alive
Hisense will highlight its most advanced display technologies designed for immersive home entertainment. The RGB-MiniLED TV 116″ UX will deliver deep blacks, vivid colours, and peak brightness of up to 8,000 nits -ideal for movie nights or game-day gatherings where every detail matters. As the origin of RGB-MiniLED technology, Hisense will demonstrate how precise red, green, and blue mini-LED control ensures lifelike clarity. Alongside, MicroLED innovations, AI TVs, and AI-powered sound solutions will expand the possibilities, turning living rooms into gaming zones, esports arenas, or digital art galleries where people can share moments together. With MEA consumers’ growing appetite for big-screen entertainment, particularly for live sports and family gatherings, these innovations set new benchmarks for home viewing.
AI Your Cinema: Big Screen, Boundless Experience
For those who want the thrill of cinema at home, Hisense will introduce its TriChroma Laser Cinema L9Q, projecting up to 200 inches with IMAX Enhanced support for performance even in bright spaces. The Laser Mini Projector C2 Ultra will take versatility further with up to 300-inch projection and ultra-low latency, perfect for transforming a spare wall into a gaming arena or hosting a weekend movie night. With laser-powered clarity and portability, every space will become a stage for entertainment.
AI Your Home: Everyday Life, Effortlessly Smarter
Hisense will integrate AI into daily routines with appliances that combine design and intelligence. The PureFlat Smart Series refrigerator will feature a 21-inch interactive screen that becomes a kitchen hub: planning meals with Kitchen AI, streaming live games via VIDAA, or posting AI-generated art. Through the ConnectLife AI platform, the debuting ConnectLife AI Agent will power the AI Cooking Agent and AI Laundry Agent, helping households optimise energy, streamline chores, and make life more connected, efficient, and creative. From cooking inspiration to stress-free laundry, routines will be reimagined. With smart cooking, laundry optimisation, and energy efficiency, these solutions address MEA consumers’ rising interest in connected living and sustainability.
AI Your Air: Comfort that Understands You
The award-winning U8 S Pro Air Conditioner, winner of the Red Dot Award: Design Concept, will bring intelligence and comfort together. With HI-SENSOR presence detection, an AI voice assistant supporting 18 commands, and the HI-NANO ion system for air purification, it will adapt to users’ needs throughout the day. Its dot-matrix display will add personality, while features like Coanda airflow and 90° louver rotation will ensure even, draft-free cooling. Beyond the home, Hisense’s expertise will extend to smart buildings, energy management, and automotive air systems, contributing to safer, smarter, and more sustainable mobility. For the MEA region, where year-round cooling is essential, its AI-driven features, presence detection, air purification, and smart airflow bring intelligent comfort while supporting regional sustainability goals.
At IFA 2025, Hisense will not only unveil breakthrough innovations but also share its vision of how AI can understand, anticipate, and respond to human needs. For the Middle East and Africa, where demand for large-screen viewing, energy efficiency, and smart living is rapidly growing, these advancements are especially significant. By combining leadership in RGB-MiniLED and laser display technologies with a new generation of smart home and air solutions, Hisense will empower people to live more freely, comfortably, and confidently, helping them own every moment at home and beyond.
About Hisense
Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
With 31 R&D centres, 36 industrial parks and production bases, and 64 overseas offices worldwide, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: https://hisenseme.com/.
For media inquiries, please contact hisense@houseofcomms.com.
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