Close Menu
    • Home
    • Contact Us
    Arab Messenger
    • Automotive

      2027 Mercedes-Benz S-Class adds DIGITAL LIGHT micro-LEDs

      January 30, 2026

      Ford issues US recall for Escape Focus Explorer and Lincoln MKC

      January 22, 2026

      EU softens 2035 ban on combustion engine vehicles

      December 17, 2025

      Tesla boosts China-made EV shipments by 9.9 percent

      December 3, 2025

      New Porsche Cayenne Electric delivers 850kw power and 2.5s acceleration

      November 19, 2025
    • Business

      Shenzhen Port tops 8.52 million TEUs in first quarter

      April 7, 2026

      UAE enters global top 10 exporters in WTO rankings

      April 6, 2026

      Türkiye raises power and gas prices by up to 25%

      April 6, 2026

      South Korea food exports rise 4% in first quarter

      April 4, 2026

      Vietnam exports jump 19.1% in first quarter of 2026

      April 4, 2026
    • Entertainment

      Sony confirms God of War trilogy remake and PS5 prequel

      February 13, 2026

      Apple Arcade adds Jeopardy and NFL games in September update

      August 19, 2025

      Moscow hosts historic 47th international festival

      April 19, 2025

      Moscow International Film Festival opens 47th edition

      April 18, 2025

      Legal action against ‘Ketamine Queen,’ doctors in Perry overdose

      August 17, 2024
    • Health

      DR Congo lifts national mpox emergency after two years

      April 3, 2026

      UNICEF and partners launch $300m child nutrition drive

      March 13, 2026

      WHO IARC maps preventable cancer risks across 185 countries

      February 4, 2026

      FDA classifies recall of 80,000 McCafé decaf K-Cups

      January 27, 2026

      Researchers advance production of low calorie sugar alternative

      January 17, 2026
    • Luxury

      Global luxury market contracts for first time since Great Recession

      November 18, 2024

      Uncover the allure of Rolex Deepsea – luxury awaits.

      April 10, 2024

      Beyond timekeeping to the prestige of the Rolex Day-Date

      March 2, 2024

      Rare uncut emerald dazzles at Sharjah show

      February 1, 2024

      Porsche and Frauscher launch the electric 850 Fantom Air

      October 17, 2023
    • Lifestyle

      Adidas unveils Treadflow, a treadmill shoe innovation

      August 24, 2025

      U.S. Polo Assn.’s fall-winter 2024 line inspired by Salt Lake City

      September 20, 2024

      JP Morgan funds Fresha with $31 million for AI and robotics growth

      August 23, 2024

      Adidas, Highsnobiety debut limited-edition sneakers

      January 6, 2024

      Unraveling Starbucks’ phenomenon as a worldwide coffee powerhouse

      September 1, 2023
    • News

      UAE and Italy leaders discuss security and cooperation

      April 6, 2026

      Pakistan rocked by 6.2 quake from Afghanistan’s Hindu Kush

      April 4, 2026

      Northern China coal mine roof collapse kills four

      April 2, 2026

      Ternate earthquake triggers tsunami alert, leaves one dead

      April 2, 2026

      Magnitude 5 earthquake hits eastern Japan without tsunami

      April 1, 2026
    • Sports

      Magnitude claims Dubai World Cup 2026 title with strong run

      March 28, 2026

      Griekspoor meets Medvedev in Dubai title match

      February 28, 2026

      Babar Azam misfires as Pakistan lose to England in Pallekele

      February 25, 2026

      Jessica Pegula beats Svitolina to win first Dubai crown

      February 23, 2026

      Egypt and Nigeria reach AFCON quarterfinals

      January 6, 2026
    • Technology

      India weighs $11 billion fund to boost chipmaking

      March 13, 2026

      BMW tests AEON humanoid robots in German production

      March 11, 2026

      Apple launches M5 Pro and M5 Max MacBook Pro lineup

      March 4, 2026

      Apple expands iPhone 17 lineup with iPhone 17e

      March 3, 2026

      Samsung India opens Galaxy S26 series pre-orders

      March 3, 2026
    • Travel

      Yas Waterworld adds 11 attractions for April 4 opening

      March 24, 2026

      Air Arabia to start daily Sharjah Rome flights July 1

      February 27, 2026

      Etihad flies 2.2 million passengers in January 2026

      February 14, 2026

      Vietnam welcomes record 2.5 million visitors in January

      February 10, 2026

      US pauses immigrant visas for Pakistan leaves India unaffected

      January 15, 2026
    Arab Messenger
    • Automotive
    • Business
    • Entertainment
    • Health
    • Luxury
    • Lifestyle
    • News
    • Sports
    • Technology
    • Travel
    Home » SoftAtHome successfully delivers etisalat by e& UAE’s smart living home control service with Amazon Alexa
    PR Newswire

    SoftAtHome successfully delivers etisalat by e& UAE’s smart living home control service with Amazon Alexa

    May 30, 2023
    Facebook WhatsApp Twitter Pinterest LinkedIn Telegram Tumblr Email Reddit VKontakte

    United Arab Emirates (UAE) users can control connected smart home devices with voice commands thanks to Alexa’s technology deployed by SoftAtHome.

    PARIS, May 30, 2023 /PRNewswire/ — SoftAtHome, an independent software company for broadband, video, and analytics, today announced having been chosen by “etisalat by e&” as Alexa Voice control trusted solution provider to deliver the latest smart eLife Set-Top Box (STB) and backend software to enable Alexa voice control features in Arabic and English.

    SoftAtHome and etisalat by e& Logo

    SoftAtHome delivered the world’s first STB support for ring cameras by enabling video streaming between Ring cameras and etisalat by e&’s entertainment platform eLife TV.

    The new generation of STBs includes a smart speaker with a mic, an IoT chipset, and STB with voice enabled Alexa feature in both English and Arabic. Etisalat by e& subscribers will now benefit from a voice-controlled living room media and service hub that uses push-to-talk and far-field for convenient connected home services directly from the comfort of your sofa.

    Khaled El Khouly, Chief Consumer Officer, etisalat by e& UAE, said: “It was great to integrate SoftAtHome with their expertise on Amazon Alexa being an added advantage in our new ‘Smart Living Home Control’ service, delivering the promise of smart living and differentiating from other regional service providers. Our customers can now easily use their voice to control all their connected devices at home. They can also use the application to manage their devices from anywhere outside their home with the smart living app, offering significant opportunities for improving their way of living.”

    David Viret-Lange, CEO of SoftAtHome, added: “Voice assistants are our new daily life companions. We bring voice command expertise and have been an Amazon Alexa trusted solution provider since 2020. I am proud that etisalat by e&, our partner for many years, has relied on our expertise to deliver the end-to-end voice solution on their latest set-top boxes, enhancing the end-user video experience.”

    etisalat by e&’s Smart-living customers can now control connected smart home devices with Alexa voice commands, accessible and controllable through their eLife TV. They can operate various compatible actions by voice in front of their TV, such as switching channels, controlling volume, searching for content, controlling their Smart home object, seeing who is at their front door (if equipped with Amazon Ring compatible doorbells), playing music, reading the news, setting timers and alarms, and more.

    With deployments of its watch’ON solutions in several markets, and now in UAE, SoftAtHome has become a leading Amazon Alexa enabler in the service provider ecosystem for more immersive experiences. SoftAtHome delivers a complete solution to etisalat by e&, including the backend infrastructure. Its cloud based VASP solution enables a connected home experience, including Alexa video skills.

    About SoftAtHome

    SoftAtHome is an independent software provider with six different solutions for broadband (Connect’ON), Wi-Fi (Wifi’ON), Security (Secure’ON), Smart Home (Things’ON), video (Watch’ON), analytics and QoE monitoring (Eyes’ON). Telecom and broadcast operators deploy the company’s products in over 25 million home networks and millions of mobile devices. The company, owned by operators, has over 300 employees, mainly software engineers committed to open-source communities such as prpl or RDK. SoftAtHome’s hybrid products uniquely leverage the best from Cloud-based software components and software embedded in multiple mobile and fixed devices.

    For more information: www.softathome.com or contact@softathome.com
    For Press Information Contact:
    Marta Twardowska for SoftAtHome
    E: press@softathome.com
    T: @SoftAtHome

    About etisalat by e&, UAE

    ‘etisalat by e&’ embodies the telecom arm of e& in the UAE, with a mission to maximise stakeholder value, deliver an unparalleled customer experience and optimise business performance for sustainable growth and success.

    Leveraging the latest world-class technologies, etisalat by e& will grow core and digital services, enriching consumer value propositions with digital services catering to new consumer lifestyles and emerging demands beyond core telecom services, including health, insurance, and gaming. etisalat by e& will continue to act as a trusted partner to enterprises in meeting their connectivity needs and beyond.

    Bolstering its leadership position as a digital telco that champions customers in a hyper-connected digital world, etisalat by e& will pivot the new sustainable demand into future spaces such as private networks, autonomous vehicles and AI.

    To learn more about etisalat by e&, please visit: https://www.etisalat.ae

    Logo – https://mma.prnewswire.com/media/2087601/4058421/SoftAtHome_etisalat_Logo.jpg

    Cision View original content:https://www.prnewswire.co.uk/news-releases/softathome-successfully-delivers-etisalat-by-e-uaes-smart-living-home-control-service-with-amazon-alexa-301836669.html

    Related Posts

    Certa Named A Leader in the First Gartner® Magic Quadrant™ for Third-Party Risk Management Tools

    April 8, 2026

    University of New Haven Receives U.S. Accreditation Approval to Launch World’s First International Branch Campus in Saudi Arabia

    April 8, 2026

    Insillion Partners with Profinch to Deliver a Unified Insurance Solution Powered by Oracle’s Insurance Policy Administration (OIPA)

    April 8, 2026

    Al-Kuraimi Islamic Bank and Al-Kuraimi Islamic Microfinance Bank Choose IFI to Strengthen Compliance Training

    April 7, 2026

    PCG-backed Tharaa Labs Launches in the UAE

    April 7, 2026

    The Missing Link to Autonomous Operations: Vitria Introduces Self-Evolving Knowledge Plane

    April 7, 2026
    Latest News

    Shenzhen Port tops 8.52 million TEUs in first quarter

    April 7, 2026

    UAE enters global top 10 exporters in WTO rankings

    April 6, 2026

    Türkiye raises power and gas prices by up to 25%

    April 6, 2026

    UAE and Italy leaders discuss security and cooperation

    April 6, 2026

    Pakistan rocked by 6.2 quake from Afghanistan’s Hindu Kush

    April 4, 2026

    South Korea food exports rise 4% in first quarter

    April 4, 2026

    Vietnam exports jump 19.1% in first quarter of 2026

    April 4, 2026

    DR Congo lifts national mpox emergency after two years

    April 3, 2026
    © 2026 Arab Messenger | All Rights Reserved
    • Home
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.